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23 June 2009 - 1:41pm
I stumbled across this beautiful technographic today. It captures pretty beautifully the complex ring of online services that surround content and the roles they play within various goals, interactions, and activities that surround any online brand. Some of the placement seems arbitrary, some most interesting in a context of continuous improvement. It's a big universe and none of it exists within a brand's direct control, though we can participate in the conversation. Selectively. :)
